Prioritize E-E-A-T on-page fixes with SEO Horizan impact scores (2025)

Great content underperforms when its credibility signals are missing. In 2025, the fastest path to lift is to score your E-E-A-T gaps—Experience, Expertise, Authoritativeness, Trust—and fix the highest-impact items first. This guide shows a simple impact score you can build in minutes using SEO Horizan tools, plus copy-ready components to ship today.

What counts as an E-E-A-T issue in 2025?

• Authorship ambiguity: No byline, thin author bio, or missing credentials/contact.
• Weak site identity: Sparse About/Contact/Policy pages; brand info inconsistent across pages.
• Uncited claims: Statistics/medical/financial claims lack sources, methods, or dates.
• Outdated signals: Old timestamp with no “last updated”; content changes not reflected in meta.
• Trust-eroding UX: Aggressive interstitials, broken links, unsafe resources, or 3rd-party noise.
• Opaque media: Images without alt/captions; charts with no cited data source.
• Conflicting metadata: Title/description/OG misaligned with the on-page story.
• Performance friction: Slow TTFB or bloated pages undermining perceived quality.

Why use an impact score to prioritize?

• Focus: Turns E-E-A-T from vague “best practices” into a ranked to-do list.
• Speed: Small, visible edits (bylines, sources, last-updated) often drive outsized trust gains.
• Repeatability: The same rubric works across hundreds of pages and owners.

Build your E-E-A-T impact score with SEO Horizan (10–30 minutes)

Score each page 0–5 for four categories, then prioritize by Impact − Effort. Use the tools below to collect evidence quickly.

Step 1 — Baseline the page

1. Extract visible copy with Website Text Extractor.
2. Validate title/description/OG via Meta Tags Checker and OpenGraph Checker.
3. Preview snippet in Google Search Preview (optionally Bing/Yandex).

Step 2 — Score “Experience & Expertise”

• Is there a clear byline, credentials, and a contact path?
• Does the page demonstrate first-hand experience (photos, steps, data, examples)?

Quick checks: confirm author block exists and is descriptive; add “last updated” with what changed.

Step 3 — Score “Authoritativeness”

• Are claims cited with reputable sources and dates?
• Is the brand identity consistent and discoverable from this page?

Quick checks: add a “Sources” section; ensure internal links to About, Policy, and relevant hubs.

Step 4 — Score “Trust”

• No broken or redirecting links? (URL Redirect Checker)
• Safe, correct headers and content types? (HTTP Headers Lookup)
• Reasonable performance? (TTFB Checker, Website Page Size Checker)
• Meaningful alt text for images? (Image Alt Tags Checker)

E-E-A-T impact score rubric (copy this)

Category, Evidence to check, Tool(s), Score 0–5
Experience & Expertise, Byline + credentials + last updated + concrete examples, Text Extractor / Meta Tags, __
Authoritativeness, Sources section + internal links to About/Policy/Hubs, Text Extractor / Headers, __
Trust, Redirect-free links + safe headers + image alts, Redirect Checker / Headers / Alt Tags, __
Presentation, Clear titles/OG + fast load + minimal distraction, Meta/OG / TTFB / Page Size, __

Priority = Impact − Effort. Fix high-impact, low-effort items first (byline, last-updated, sources, broken links).

Copy-ready components

Author byline (drop into article header)

<aside class="author-box">
  <img src="/images/authors/[id].jpg" alt="Photo of [Author]" width="64" height="64">
  <p><strong>[Author Name]</strong> — [Role/Qualification]. 
  <a href="/contact">Contact</a> • <time datetime="2025-02-12">Updated Feb 12, 2025</time></p>
</aside>

Sources & methodology

<section aria-label="Sources">
  <h2>Sources</h2>
  <ol>
    <li>[Study or guideline] — accessed 2025-MM-DD.</li>
    <li>[Dataset or report] — accessed 2025-MM-DD.</li>
  </ol>
  <p><em>Methodology:</em> We verified claims using primary sources and documented any updates in the change log below.</p>
</section>

Last-updated badge

<p class="last-updated"><strong>Last updated:</strong> 2025-MM-DD — [what changed].</p>

Minimal JSON-LD (Organization + BlogPosting)

{
  "@context":"https://schema.org",
  "@type":"Organization",
  "@id":"https://example.org/#org",
  "name":"Your Brand",
  "url":"https://example.org/",
  "logo":"https://example.org/assets/logo.png",
  "sameAs":["https://www.linkedin.com/company/yourorg"]
}

{
  "@context":"https://schema.org",
  "@type":"BlogPosting",
  "@id":"https://example.org/blog/[slug]#post",
  "headline":"[Title]",
  "description":"[Excerpt]",
  "datePublished":"2025-02-12T08:00:00Z",
  "dateModified":"2025-02-12T08:00:00Z",
  "author":{"@type":"Person","name":"[Author Name]"},
  "publisher":{"@type":"Organization","name":"Your Brand","logo":{"@type":"ImageObject","url":"https://example.org/assets/logo.png"}},
  "mainEntityOfPage":{"@type":"WebPage","@id":"https://example.org/blog/[slug]"}
}

Prioritization (quick matrix)

Issue, Symptom, Impact, Effort, Action
No byline/last-updated, Anonymous page & stale date, High, Low, Add author box + updated badge
Uncited claims, Stats without sources, High, Medium, Add “Sources” section with dates
Broken/redirecting links, Trust erosion & crawl waste, High, Low, Update to final 200 (check with Redirect Checker)
Weak site identity, Sparse About/Policy links, Medium, Low, Link to About • Contact • Privacy
Slow TTFB/heavy payload, Perceived low quality, Medium, Medium, Optimize media/apps; confirm headers
Alt-less images, Accessibility & trust gap, Medium, Low, Write descriptive alt; validate
Conflicting meta/OG, Snippet volatility, Medium, Low, Align Meta Tags & OpenGraph with page

Publishing checklist (don’t skip)

• ✅ Byline, credentials, and contact path are visible.
• ✅ “Last updated” reflects real edits (also in dateModified).
• ✅ Claims are sourced and dated; links point to final 200s (URL Redirect Checker).
• ✅ Titles/Descriptions/OG align with content (Meta Tags, OpenGraph).
• ✅ Headers & cache sane (HTTP Headers Lookup); performance healthy (TTFB, Page Size).
• ✅ Images have meaningful alt text (Image Alt Tags Checker).

Where to link internally

• Strengthen site identity: link to Blog hub for related explainers and to policy pages like Privacy Policy.
• Add author pages and link bi-directionally (post ↔ author).
• Ensure major hubs and policies are included in your Sitemap.

SEO Horizan Toolbox (for fast scoring)

• Website Text Extractor • Meta Tags Checker • OpenGraph Checker
• URL Redirect Checker • HTTP Headers Lookup
• Image Alt Tags Checker • Website Page Size Checker • TTFB Checker
• Google Search Preview

FAQs

Wrap-up

E-E-A-T wins are usually small, visible, and fast. Score the page, fix the high-impact items first, and verify with quick checks. When you’re ready to scale the process, create an account or compare Plans to streamline audits and QA.