There’s no official score, but nonprofits can use a transparent 100-point rubric to grade partnership pages. See what “good” looks like, how to improve fast, and a 20-minute QA using SEO Horizan tools.
What is a good partnership pages score for nonprofits in 2025?
There’s no public “official” score—yet you still need a way to judge whether your partnership page earns trust and action. Use this clear 100-point rubric to grade your page, then lift scores quickly with a 20-minute QA loop using SEO Horizan tools.
The 100-point Partnership Page Rubric (copy this)
Category, Points, What to check, Quick tool
Clarity & Offer, 20, Headline says who it’s for + benefit; subhead explains model, Google Search Preview
Proof & Impact, 20, Logos, case snippets, metrics with dates/sources, Website Text Extractor
Eligibility & Fit, 15, Clear criteria, who qualifies, timeline & requirements, Website Text Extractor
Calls to Action, 15, Primary + secondary CTAs (Apply/Contact/Download deck) above fold, Meta Tags Checker
Trust & Identity, 10, Org identity, policies, accessible contact path, Website Text Extractor
Performance, 10, TTFB < 600 ms; page < 2 MB; no redirecting links, TTFB + Page Size + Redirect Checker
Accessibility & Media, 5, Alt text on partner logos/images; legible tables, Image Alt Tags Checker
Schema & Technical, 5, Organization/Service or ContactPoint JSON-LD aligned with page, Headers Lookup
TOTAL, 100, ≥80 = partnership-ready; 90+ = standout, —
What is a “good” score in 2025?
- 80–100 (Partnership-ready): Clear offer, eligibility, proof, and easy next step; fast and accessible.
- 70–79 (Polish needed): Usually missing eligibility clarity, recent proof, or a prominent CTA.
- <70 (Revise before campaigns): Ambiguous offer, weak trust cues, or performance blockers.
20-minute QA workflow (no dev required)
- Promise & snippet: Test title/description in Google Search Preview and validate meta/OG via Meta Tags Checker and OpenGraph Checker.
- Truth on page: Run URL in Website Text Extractor to verify headline, eligibility, and proof appear in plain text.
- Link integrity: Check Apply/Contact deck links with URL Redirect Checker; update to final 200. Confirm headers via HTTP Headers Lookup.
- Speed & weight: Measure with TTFB Checker and Website Page Size Checker.
- Accessibility: Validate alt text on logos/images using Image Alt Tags Checker.
Copy-ready blocks (drop into your CMS)
Above-the-fold offer
<section aria-label="Partner with us">
<h1>Partner with [Nonprofit] — help [audience] achieve [outcome]</h1>
<p class="subhead">We collaborate with companies, foundations, and communities to deliver [programs/services] with measurable impact.</p>
<p><a class="btn btn-primary" href="#apply">Apply to partner</a> <a class="btn" href="/downloads/partner-deck.pdf" download>Download partner deck</a></p>
</section>
Eligibility & fit (make it explicit)
<section id="eligibility" aria-label="Eligibility">
<h2>Who this is for</h2>
<ul>
<li>Organizations serving [geography/sector]</li>
<li>Capacity to contribute [funds/volunteers/tools]</li>
<li>Commitment to [safeguarding/policies/DEI]</li>
</ul>
<p><strong>Timeline:</strong> Rolling intake; decisions in 2–4 weeks.</p>
</section>
Proof & impact (keep it recent)
<section aria-label="Proof">
<h2>Impact with partners</h2>
<ul class="metrics">
<li><strong>14,200</strong> learners supported (2024–2025)</li>
<li><strong>92%</strong> completion rate across programs</li>
<li><strong>50+</strong> active partner orgs this year</li>
</ul>
<p class="last-updated"><strong>Last updated:</strong> 2025-MM-DD (source links in case studies)</p>
</section>
Partner logos (accessible)
<ul class="logo-row">
<li><img src="/images/partners/acme.webp" alt="Acme Foundation logo" width="140" height="60"></li>
<li><img src="/images/partners/bright.webp" alt="Bright Corp logo" width="140" height="60"></li>
</ul>
Contact & deck CTA
<section id="apply" aria-label="Apply">
<h2>Ready to partner?</h2>
<p><a class="btn btn-primary" href="/contact">Contact our partnerships team</a> <a class="btn" href="/downloads/partner-deck.pdf" download>Download partner deck</a></p>
</section>
Lean JSON-LD (Organization + ContactPoint)
{
"@context":"https://schema.org",
"@type":"Organization",
"@id":"https://example.org/#org",
"name":"[Nonprofit Name]",
"url":"https://example.org/",
"logo":"https://example.org/assets/logo.png",
"contactPoint":[{"@type":"ContactPoint","contactType":"partnerships","email":"partners@example.org","url":"https://example.org/contact"}]
}
Prioritization (do now → do next)
Item, Impact, Effort, Priority
Add clear offer + primary CTA above the fold, High, Low, Do Now
Publish eligibility & timeline, High, Low, Do Now
Add recent proof (metrics + dated case snippets), High, Low, Do Now
Fix redirecting CTAs to final 200, High, Low, Do Now
Compress images; ensure < 2 MB page weight, Medium, Low, Next
Add Organization + ContactPoint JSON-LD, Medium, Low, Next
Alt text on all logos/images, Medium, Low, Next
Publishing checklist (don’t skip)
- ✅ Title/description/OG preview clean (Google Search Preview, Meta Tags, OpenGraph).
- ✅ Offer + CTA above the fold; eligibility/timeline clearly stated (confirm with Website Text Extractor).
- ✅ CTAs and deck links resolve to final 200s (URL Redirect Checker); headers sane (HTTP Headers Lookup).
- ✅ TTFB < 600 ms; page < 2 MB (TTFB, Page Size).
- ✅ All logos/images have meaningful
alt(Image Alt Tags Checker). - ✅ Minimal JSON-LD aligns with visible content (Organization + ContactPoint).
Where to link internally
- Partnership page → Programs, Impact/Annual Report, and Case Studies (for proof).
- From relevant Blog stories back to the partnership page (contextual anchors).
- Include all key pages in your Sitemap.
SEO Horizan Toolbox (use during scoring)
- Google Search Preview • Meta Tags Checker • OpenGraph Checker
- Website Text Extractor • URL Redirect Checker • HTTP Headers Lookup
- Website Page Size Checker • TTFB Checker • Image Alt Tags Checker
FAQs
Is there a single industry benchmark for partnership page quality?
No. Use the rubric above for internal scoring and improvement over time.
What’s a good target score?
80+ is partnership-ready. Push to 90+ by adding dated proof, eligibility clarity, and speedy CTAs.
Do we need schema?
Keep it lean: Organization + ContactPoint that matches visible content. Accuracy beats volume.
How often should we refresh proof?
Quarterly or after major milestones; always include dates and sources for credibility.
Wrap-up
A “good” partnership page isn’t guesswork—it’s visible clarity, dated proof, clear fit, and friction-free CTAs on a fast page. Score yours, fix the highest-impact gaps, and verify with quick tools. When you’re ready to standardize the process, create an account or compare Plans.